What is a BID

Business Improvement District Defined
- a private-public consortium
- a product of motivated businesses owners
- a geographically-defined special assessment district
- the act of enhancing not replacing Oakland city services
- self assessed and self-governed special services, activities and programs
- a coordinated effort to respond to the needs of our community
- a proven method for maintaining and growing our business district
- a tool for economic development


BIDs & PBIDs generate sum $4+ million in a private-sourced and controlled funds that are currently being utilized in Oakland on an annual basis. The Rockridge District Association formed in 2000 with a annual working budget of approximately $150K. Rockridge District Association (RDA) picks up where the city leaves off by providing the special services desired and needed by business owners to drive consumer spending and branding of our district thus gaining a stronger identity. In a time of over whelming local, state and national deficits, these enhanced benefits are the most efficient and effective means of ensuring that dedicated funds stay and are spent within our district . BID provide services every business district and property needs but that will not be funded by the city of Oakland. The Results is self-funded programs to strengthening the image of our district that the city could not offer. We do this with such tools as; Marketing efforts that include business directories, advertising, website, street fair, holiday celebrations, safety enhancements and a banner program all serve to name a few this transform the way visitors perceive our district.

Rockridge District Association Registration

Fill out the form below to apply to be featured in RDA's membership directory.

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