Where’s Waldo Local

July 1-31 in Rockridge!

Enjoy some hide-and-seek fun designed to encourage residents and visitors to get to know their Rockridge businesses! Finding Waldo is a wonderful way to support shopping local! There is no charge to participate and all ages are welcome.

Families will love joining the scavenger hunt to find the iconic children’s book character, with his red-and-white-striped shirt and black glasses, hidden in 25 local businesses.

To join in the fun, simply pick up a “Find Waldo Passport” at Pegasus Books (5560 College Avenue) or at one of the participating stores during the month of July. You can also download it here at home (be sure to include both pages stapled together or print front/back).

Get a Stamp (ie. stamp, sticker, signature) on your passport from a shopkeeper where you find a miniature Waldo. Collecting store stamps at 20 or more businesses will entitle diligent seekers entry into prize drawings! On Thursday, July 31 at 6pm, Pegasus Books will host a Where’s Waldo party with treats for anyone who participated. Books, stickers, and prizes will be raffled! You don’t have to be present to win a prize, but we’d love for you to come!

Participating businesses:

  • ACRE Kitchen and Bar - 5655 College Ave

  • Amazing Brows & Beauty - 5245 College Ave

  • Bad Walter’s Bootleg Ice Cream - 5800 College Ave

  • Bambino Thrift Shop - 5290 College Ave

  • Bella Vita - 5511 College Ave

  • Blick Art Materials - 5301 Broadway

  • Cactus Taqueria - 5642 College Ave

  • Cole Hardware - 5533 College Ave

  • East Bay Booksellers - 6022 College Ave

  • Elizabeth h - 5431 College Ave

  • First Federal Savings - 6058 College Ave

  • Love + Chocolate ~ Leonidas - 6309 College Ave

  • Marin Raw - 5808 College Ave

  • Market Hall Produce - 5655 College Ave

  • Cheese Shop at Market Hall - 5655 College Ave

  • Mercy Vintage - 5505 College Ave

  • Nathan & Co - 5636 College Ave

  • Open Mind Music - 5521 College Ave

  • Pegasus Books - 5560 College Ave

  • Planterday Plant Shop - 6004 College Ave

  • Re-Up Refills - 6025 College Ave

  • Rockridge Library - 5366 College Ave

  • The Yoni Temple - 5831 College Ave

  • Tootsies Rockridge & Crush on College - 5525 College Ave & 5523 College Ave

  • Vero for Hair - 6052 College Ave

Free & All Ages!

Colorful advertisement for a game called Waldo with an illustration of Waldo wearing a red and white striped shirt, blue pants, and a red and white hat. The ad promotes a search event from July 1-31 in 25 local Rockridge shops, offering free prizes for finding Waldo. The event is organized by Candlewick Press and the website rokridgedistrict.com is included.

About the book, Where’s Waldo

Martin Handford’s collections of crowd scenes took the world by storm in the late 1980s, and since then the books have held a cherished place on bookstore shelves, in family libraries, and in classrooms around the world. More than 80 million Waldo books have been sold worldwide, and they’ve been translated into over thirty languages. BUY IT HERE

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